SOCIAL MEDIA & INFLUENCER STRATEGY
Shiseido
Connecting the beauty giant with global voices
From industry-leading makeup artists, celebrities and influencers to interesting local tastemakers, Shiseido was looking to establish and enlist the “Shiseido Artist Collective,” a network of content creators that could represent their given US and APAC markets. Our partnership helped integrate their global positioning “The Art and Science of Beauty” into a multi-tiered strategy of cultural voices across their global social media profiles.
GLOBAL SOCIAL MEDIA STRATEGY
US & APAC INFLUENCER IDENTIFICATION
GLOBAL INFLUENCER STRATEGY
CONTENT DIRECTION
