CAMPAIGN CREATIVE, CONCEPT & DIRECTION
Obagi Medical
Creatively positioning a unique product franchise to a new audience.
Being the trusted industry experts for more than 30 years, Obagi Medical's newer consumer goal was less about convincing around the efficacy of their brand, and more-so around the price point of certain products. In an age of DIY skincare start ups that focus on affordability, we conversely celebrated the brand's promising RTB's of their innovative ELASTIderm franchise through a visual and video exploration of the ultimate results one can achieve by investing in the best.
CAMPAIGN CREATIVE, CONCEPT & DIRECTION
PHOTO & VIDEO CONCEPT, DIRECTION & PRODUCTION MANAGEMENT
EVERGREEN CONTENT & PRODUCTION MANAGEMENT
SOCIAL CAMPAIGN MANAGEMENT
