SOCIAL CREATIVE CAMPAIGN
Obagi Clinical
Adding new life to a trusted skincare brand.
With over 30 years of heritage behind the name, Obagi Clinical had been historically B2B focused and was ready to position their efficacious products to a new, younger DTC demographic. Approaching us for a revamp of their entire creative strategy and social playbook to help re-introduce themselves within the crowded, ever-growing skincare category, we positioned and celebrated the brand as a “hidden gem” via a comprehensive social and content strategy that revealed the history and science behind the brand, while refreshing their visual look and feel to appeal to a millennial audience.
SOCIAL STRATEGY & TONE GUIDE
SOCIAL CREATIVE DIRECTION
GRAPHIC DESIGN DIRECTION & MANAGEMENT
ANIMATION DIRECTION & MANAGEMENT
VIDEO TREATMENT, PRODUCTION, POST-PRODUCTION
CONTENT PRODUCTION & CREATIVE TEAM AWARDING
INFLUENCER STRATEGY & ROLLOUT
PAID MEDIA STRATEGY
