OMNI CHANNEL VISUAL IDENTITY
Obagi
Re-envisioning the visual identity for a 35-year old brand
Skincare mainstay and long-time Grand Street Studio client, Obagi approached us in 2022 to help re-envision their visual identity and asset data bank. The 35 year old skincare brand was celebrating a milestone birthday and in need of a facelift that reflected its heritage.
Utilizing our existing social visual strategy titled "Soft Science," we applied this direction to all new PDP, talent, and lifestyle photos and videos. Over the course of 4 months we worked closely with the Obagi team to implement a brand refresh across all customer and partner touch points, which provided evocative new visuals and engaging videos to ensure they're around for 35 more years.
OMNI CHANNEL VISUAL IDENTITY
PHOTOGRAPHY DIRECTION
VIDEO DIRECTION
TYPOGRAPHY & ICONOGRAPHY
ANIMATION & GRAPHIC DESIGN
FULL SERVICE PRODUCTION
POST PRODUCTION
TALENT & CASTING STRATEGY
SOCIAL MEDIA MANAGEMENT
