HOLIDAY SOCIAL CAMPAIGN
Maison Kitsuné
Creating a holiday social campaign for a contemporary fashion icon
Legendary fashion brand, Maison Kitsuné was looking to celebrate the holidays in style with a sophisticated, yet playful take on the season. Inspired by the glamour of holiday travel from a bygone era, we developed a campaign to launch their holiday capsule collection that mixed classic airport tropes with modern styling. The campaign titled "Case Study" utilized vintage luggage styled with Maison Kistuné's holiday collection.
Within this campaign, we created a gift guide series of look book stills and films alongside open cases styled for different traveling personas, as well as custom luggage stickers and stamp graphics featuring Maison Kitsuné branding and iconography.
SOCIAL STRATEGY
CAMPAIGN CONCEPT
CREATIVE DIRECTION
GRAPHIC DESIGN
PHOTO & VIDEO PRODUCTION
POST PRODUCTION
ROLLOUT STRATEGY
