LAUNCH STRATGEY & CAMPAIGN
getREEF
Creating a launch campaign for a fee-less delivery platform
Seeing the demand for on-demand delivery during the global pandemic getREEF.com was formed to solve for some of the headaches consumers faced: fees, delivery time, and variety. Using the brand’s main consumer value propositions as inspiration, we created a campaign to launch getREEF.com into the world focused around that feeling of getting food that’s delivered how it should actually taste: hot, cold, crispy, saucy, and fresh.
OVERALL CAMPAIGN STRATEGY & CREATIVE DIRECTION
ART DIRECTION
PHOTOGRAPHY & VIDEOGRAPHY
FULL SERVICE PRODUCTION
POST PRODUCTION
LAUNCH STRATEGY
