STRATEGY & CREATIVE DIRECTION
Enkay
Positioning a new luxury home brand through a people-first strategy
Entering the homewares market as a newer DTC brand, Enkay’s upfront creative strategy was to lead with product-first marketing centered around quality, craftsmanship and the rug making process. Whilst it laid the right foundation in establishing who they were to the consumer, it equally lacked engagement from a social media perspective.
By folding in and highlighting the more human layer that the brand naturally had, their female artisans, and activating their artistry through digital influencers and tastemakers, we were able to bring Enkay to life in a connective and authentic way via an earned media program, with proven engagement and sales to back it.
SOCIAL STRATEGY & PLAYBOOK
CREATIVE DIRECTION
GRAPHIC DESIGN DIRECTION & MANAGEMENT
VIDEO TREATMENT, PRODUCTION, POST PRODUCTION
FULL SERVICE SHOOT PRODUCTION & CREATIVE TEAM AWARDING
INFLUENCER IDENTIFICATION, NEGOTIATION AND MANAGEMENT
