GLOBAL CONSUMER CAMPAIGN
Dose & Co.
Creating a global campaign that addressed a new demand for product efficacy.
With a long-standing celebrity ambassadorship just wrapped and growing consumer pressure to address the overall category efficacy of collagen, supplement super-brand Dose & Co. approached us with the challenge to create a consumer campaign that celebrated the quality of their product, their impressive claims and ongoing community results. The idea was #UnlockYourGlow, a 30-day premise of turning habit breaking into a rewards-driven celebration of how-to routines made for results. Tapping into a new visual ID for the brand, we launched a new creative direction for the campaign, with earned partner support from some of the biggest industry influencers and lifestyle brands around the globe that ensured daily surprise & delight engagement over the month-long campaign.
OVERALL CAMPAIGN STRATEGY & POSITIONING
OWNED, EARNED & PAID CREATIVE STRATEGY
WEBSITE & EMAIL STRATEGY
INFLUENCER, PRIZING & PARTNER STRATEGY
LIVE SOCIAL PLANNING & PROGRAMMING
INFLUENCER IDENTIFICATION, NEGOTIATION & MANAGEMENT
PARTNER PRIZE IDENTIFICATION, NEGOTIATION & MANAGEMENT
