GLOBAL SOCIAL MEDIA STRATEGY
bareMinerals
Bringing a global beauty brand back into the clean space they once defined
The award-winning make-up and skincare brand was ready to position themselves as a key player in the clean beauty space, a domain they had once defined. Our partnership involved intrinsically developing bareMineral’s 2019 positioning, “The Power of Good,” for their global social media channels, fronted by ambassadors Hailey Baldwin and Rose Huntington-Whiteley.
GLOBAL SOCIAL STRATEGY & TONE GUIDE
SOCIAL CREATIVE DIRECTION
INFLUENCER STRATEGY
PAID MEDIA STRATEGY
