GLOBAL CAMPAIGN STRATEGY & CREATIVE
Another Wing
Creating a global launch campaign and evergreen strategy for a celebrity start-up.
It’s not every day DJ Khaled asks you to wing it. Partnering with ghost kitchen developer Reef Technology, the global superstar launched his very own wings brand Another Wing, with a twist; launching in 150 countries and 3 continents at the same time. To support the largest global restaurant launch in history, our approach for launch was to create our very own DJK world made for social; Another Wing Land. Playing into the characteristics and cues of Khaled himself, our campaign gave fans new access to DJK that brought together him and his wings, resulting in a sell out launch weekend and doubling their expected sales targets.
GLOBAL CAMPAIGN STRATEGY, CREATIVE, CONCEPTION & DIRECTION
ANIMATION CONCEPTION, DIRECTION & PRODUCTION MANAGEMENT
VIDEO CONCEPTION, DIRECTION & PRODUCTION MANAGEMENT
EVERGREEN CONTENT & PRODUCTION MANAGEMENT
SOCIAL CAMPAIGN MANAGEMENT
