CREATIVE DIRECTION & CONTENT PRODUCTION
Rekorderlig Cider
Relaunching a cult Swedish cider to a health-minded consumer
Born and brewed in Sweden for over 20 years, Rekorderlig were ready to develop a new low-sugar range of their much loved hard cider to attract a healthier, more progresive American audience. The ‘Skal To Low Sugar’ campaign morphed Rekorderlig’s flavor profiles into modern still-lifes, taking cues from Swedish design to provide a revamped look and feel for the heritage Swedish cult cider brand.
CREATIVE DIRECTION
ART DIRECTION
CAMPAIGN MANAGEMENT
CONTENT & POST PRODUCTION
SOCIAL MANAGEMENT
